Project in Collaboration with Bureau+ NCAD and Creative Boardroom : Collaborate 4 climate
For this project, inspired by the pressing issue of fashion waste, which sees the industry generating 97 million tons of waste annually, including 18 million tons of leftover textiles, I embarked on creating a high couture brand.
This brand challenges the conventional norms of haute couture by crafting high fashion pieces from reclaimed textiles, breathing new life into discarded materials.
My aim is to spark a revolution in people's mindset, urging them to reconsider their consumption habits and redefine their perception of luxury through a conscious, environmentally-friendly approach.
